5 Technical Aspects to Consider Before Launching Your Online Store

5 Technical Aspects to Consider Before Launching Your Online Store

When you have an idea for a business, especially if it is a good one, there is a temptation to set up things as fast as possible.


Yes, we understand you, but the reality of running an ecommerce store and selling online is that the best stores take time, effort, and technical preparation to set everything up.

If you aren’t careful and you rush too much, you may miss one of the five technical aspects that go into an online store. Read more

5 Technical Aspects to Consider Before Launching Your Online Store

From ecommerce software to shipping software, here are the five most important technical aspects you should consider before you add products to your store.

1.Store Software

You can’t run an ecommerce store without software.

Even though choosing a CMS or Content Management System or store software provider doesn’t have to be the first thing you do, it is an important technical aspect of any ecommerce journey.

The store software should help you narrow the range from which you can select compatible add-ons and determines whether or not you need web hosting.

If you are brand new to website building and ecommerce, you should know that there are two types of online stores:

  • Hosted: A store software that runs on a server provided by the same company (works on a monthly payment)
  • Self-hosted: You choose and pay for the server, install, and maintain the software yourself.


Choosing between hosted and self-hosted ecommerce platform and finding a solution that is best for your business is an important decision and it takes time.

2. Web Hosting

Any ecommerce website is nothing without a server. Unless you have a server in your basement with quality redundancy control, daily backups, and 24/7 maintenance,  the best way to get the support your website needs is through a web hosting provider.

There are a lot of things that make up a good web hosting provider. Here are a few of the things to look for:

  • Price: We assume you don’t want to choose the cheapest option possible and yet you don’t want to go over your budget. Our advice is to look for reasonably priced plans that include all the features you need and monthly plans that scale up without contracts.
  • Features: Any web hosting service provider can promise 99% uptime, as well as, daily backups. Beyond that, we assume you have a list of must-haves features or nice-to-haves features, for example, specific hosting environments, one-click software installs, 24/7 tech support, and more.
  • Ability to grow: What works for your ecommerce website now might not work in one year. You need to look for a web hosting service provider that gives you room to grow without crossing your budget or breaking contracts. For example, you should be able to get more bandwidth, add more RAM, add storage, and more without your website being disabled.
  • Reviews: Reviews are easy to find. If you find a potential host, have a look at what others say about the provider. You can also ask people for their recommendations or opinions.

Take these things into consideration before making a final decision.

3. Security Plan

  • A lot of important information flow into ecommerce websites – personal information, credit card numbers, and other details that need to be kept protected.

    Many ecommerce software solutions come bundles with security essentials, however, you will still want to check that you have these aspects before you start selling.

    • Server protection (firewall, host-provided maintenance service)
    • An SSL certificate (secures credit card information and sensitive transactions)
    • Secure password requirements and storage


    Keep an eye for critical updates to your software. Having security protection can prevent your website from being exposed to a cybercriminal.


4. Automated Backups

Even the best web hosting providers and successful store owners make mistakes. They delete important files or wipe out user records. Yes, accidents happen and we have all been there.

The best solution – you should set up automatic and routine backups for your online store before you start selling your products. This can help you recover from the biggest mistake ever (regardless of whose fault it is). If backups are set up from the start, you won’t have to worry about anything.


5. Shipping Software

Once your customers order something, how are you going to get the product to them? How do you plan on sending your customers tracking information or printing out labels to place on product boxes?

These are important details you should pay attention to.

For most website owners, the easiest way to deal with all of this is by using a shipping software. From simple website interfaces to multi-carrier software solutions, shipping platforms can provide store owners with:

  • Automated management (ideal for outgoing shipments)
  • Creation & printing of shipping labels (ideal for product packages)
  • Import of tracking information (ideal for your product orders, as well as, for automated customer emails).

They can save you a lot of time. You won’t need to enter details such as tracking information and etc. by hand. Also, you don’t need to generate labels via a slow and clunky website.

It is better to choose shipping software after you select your website software. After all, compatibility can vary depending on the CMS. Most store solutions will be able to interface with your major carriers, for example, UPS, USPS, and others.

Ready to Sell Online

As you can see, there are a lot of things you need to prepare before you sell products online.

To recap, before you do, you will need to spend some time setting up these five technical aspects:


  1. CMS or ecommerce software
  2. Web hosting
  3. Website security
  4. Website backups
  5. Shipping software
  6. Your payment gateway

By getting these five aspects out of the way up front, online store owners will be better prepared to create a sustainable and solid store that can scale easily.

Also, you will be able to withstand anything that is thrown your way – data loss, loads of traffic, hacking attempt, and etc.

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